Home Flipping

Our Kind of Side Hustle: A Builder’s Approach to Flipping Homes

Some people are drawn to home flipping because they like the numbers.

We’re drawn to it because we understand the house.

Burt Hayes brings 25 years of building experience and a strong instinct for what a property needs structurally, visually, and financially to move in the right direction. Penelope Hayes brings the design eye — the ability to see which materials, finishes, and details will make a home feel fresh, elevated, and ready for the market.

Together, we see the opportunity in a house quickly.

Not just what should be renovated, but what is worth keeping.

Not just what would look beautiful, but what would make sense for the budget.

Not just how to improve the home, but how to improve it in a way that feels smart.

That is what makes us a strong partner in the home flipping process.

We’re partnering with investors and like-minded couples or individual buyers who want to approach a home flip with clarity and the right construction guidance from the start.

In this type of partnership, you bring the investment side, and we bring the construction leadership, license, experience, renovation direction, and design guidance that help shape the project into something highly appealing and financially sound.

You can come to us with a construction budget, and from there we help direct how that budget is best used — based on the home itself, the level of finish desired, and the overall resale vision.

The value is not in spending more.

The value is in spending well.

Knowing Where to Spend the Money

That is where most home flips are won or lost.

A successful flip is rarely about redoing everything. It is about knowing where to focus. Which rooms matter most. Which updates buyers feel immediately. Which features can stay. Which ones have to go.

That is the lens we bring as a licensed general contractor experienced in residential construction and renovation.

We know how to look at a home and identify:

• where money will create the most visual impact
• what can be refreshed instead of fully replaced
• what needs to be upgraded to elevate the property
• how to make the home feel cleaner, lighter, and more current
• how to improve curb appeal and exterior presence
• how to refresh outdoor living areas, lanai spaces, and pool areas
• how to create a finished home that feels modern while still having character

A house flip should feel intentional.

And it should feel like the best version of that home — not a generic renovation.

It should feel finished.

Working with the Style of the Home

We don’t believe in forcing every home into the same formula. The home is selected for location and because it has good bones and potential.

The strongest home renovations respect what the property already is and work with it smartly.

direction. We take the style the home comes with, quiet what doesn’t work, and lean into what it can be. That approach creates homes that feel more natural, more elevated, and more appealing to today’s buyers.

We tend to favor spaces that feel light, bright, and timeless, with character in the details. Burt has built in Alys Beach, Florida — an award-winning Gulf Coast town known for its fully master-planned design, widely featured in architectural and design magazines. During his time building there, Burt was the recipient of the Alys Award, recognizing excellence in construction within the community and awarded to only one individual each year.

That experience naturally shows up in the way we think: the clean lines and brightness of Bermudian-style homes, paired with the simplicity of white plaster Greek architecture, and subtle nods to Moroccan design through moments of color, texture, and touches of artisan, handmade material.

The Flip Partnership

When we partner on a home flipping project, we bring more than construction.

We bring judgment.

That includes construction understanding, design instinct, budget awareness, and a strong sense of what will help a home show better and sell better in the Naples market.

We help guide decisions around:

• kitchen renovations and layout improvements
• bathroom upgrades and refresh strategies
• flooring, paint, and interior cohesion
• lighting, fixtures, and hardware
• cabinetry, countertops, and tile selections
• curb appeal and front elevation improvements
• landscaping and outdoor updates
• pool areas and entertaining spaces
• finish continuity throughout the home

We also understand that many of the people we work with already know Naples well and may have their own eye for interiors and resale. That is a strength. We see this as a collaboration — bringing the builder’s perspective alongside your vision.

How the Process Typically Works

Every home flip is different, but this is generally how we approach a project together:

1. Evaluating the Property

Sometimes the property comes from you. Sometimes we are involved in identifying it together.

Before an offer is made, we can step in quickly.

Within about 24 hours, we can walk the property (or review it with you) and give a strong, practical sense of:

• where the renovation budget should go
• what can realistically be accomplished
• what should be prioritized
• and whether the project makes sense at that purchase price

This is often where the most important decisions are made.

2. Aligning on Budget + Renovation Direction

Once you have a target construction budget, we help shape the plan around it.

We look at the home, your goals, and the Naples resale market — and guide how that budget can be used most effectively.

3. Full Estimate + Scope of Work

After the property is purchased, we move into a detailed planning phase.

We develop a full construction estimate and scope of work based on everything discussed. In most cases, we can have this back to you within approximately 14 days.

4. Design, Drawings + Pre-Construction

Once the scope is approved, we move quickly.

At the same time, we are:

• coordinating architectural drawings (if required)
• preparing and submitting permits
• ordering materials based on the agreed direction
• securing trades and vendors
• building out the construction schedule

Architectural drawings, when required, can add approximately 3–6 weeks to this stage.

5. Permitting

Once permits are submitted, approval timelines are typically a minimum of one month, depending on the project.

We manage this process so everything is ready to move forward as soon as approvals are in place.

6. Construction Begins

As soon as permits are approved, we are ready to begin construction immediately.

From there, the project moves forward with a clear plan, aligned budget, and a shared understanding of the end goal.

Well-Planned From the Start

The earlier we are involved, the more clarity we can bring to the process.

A well-evaluated property.
A realistic renovation plan.
A disciplined construction budget.

That is what sets up a successful home flip.

Let’s Roll the Numbers

If you are exploring a home flip in Naples, Florida — whether you already have a property in mind or are just starting the process — we’re always open to taking a look and giving you our perspective. Let’s talk about a project. Contact us today.